If you are looking to take your business to the next level, then consider Google Ads search campaigns. Search ads allow you to display your website listing at the top of the search results, and drive more traffic to your website.

Create a Google Ads account by providing your business information and payment details. Set up a campaign by choosing a Search campaign type, setting your budget, and targeting your ads. Create your ads by writing ad copy and choosing keywords. Launch your campaign and track your results.

Google Ads results receive 65% of clicks for buying keywords, vs 35% for organic results. Cost-effective: Your ads show only when relevant, you can set limits on your spend, and you can schedule your ads to appear at optimal times. Google Ads can deliver an 800% ROI—that is, $8 for every $1 spent.

When people search on Google for something they want, they find two types of results: search results and ads. Search results appear as links on search results pages and aren't part of Google's advertising programs. Ads appear under an "Ads" label and may be placed in several locations around the free search results.