What does adidas stand for? The name adidas came from the founder, Adolf “Adi” Dassler's name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas. Adidas/October 2022. SHOP CLASSICS.

Employee Comments They offer 50% to their employees and encourage you to wear in the office.

Adidas has faced both success and controversy with its Yeezy brand, a collaboration with rapper Kanye West. As of 2023, the company's primary revenue driver is footwear (55%), followed by sportswear and fashion-oriented apparel (38%). The remaining 7% of sales comes from bags, hats, and other accessories.

At the heart of Adidas' digital marketing strategy lies its compelling value proposition: to empower athletes and enthusiasts to push their limits and unleash their creativity. By showcasing the intersection of sports, fashion, and culture, Adidas positions itself as more than just a sportswear brand—it's a lifestyle.