Take a good look at the woven label attached to the top of the tongue. Counterfeit Jordans may not have a circle with the registered “R” trademark, while Nike's original shoes use a doubled “R” on that tag. Embroidery should not be too thick or too thin. There should be no bulging or protruding threads or “bald” spots.

Air Jordans retail and resell at higher prices than the average basketball sneaker. The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture.

In 2025, Jordan Brand is poised to commemorate the 40th Anniversary of the iconic Air Jordan 1 with a celebratory re-release of the timeless “Bred” Air Jordan 1 High '85, igniting nostalgia among sneakerheads worldwide.

The Sustained Popularity of Jordan 1s The Air Jordan 1 has adeptly balanced its vintage appeal with modern updates. Original colorways like the "Bred" (black and red) and "Royal" (blue and black) remain highly sought after for their connection to Michael Jordan's early career.