Jordans have a very specific label under the tongue. Lift up the tongue and check out the underside. You should see the words “greatest player ever” embroidered there. The embroidery should be white, easy to read and look professional.

The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture. Business Insider tells you all you need to know about business, finance, tech, retail, and more. World's Most Expensive Big Mac!