Conclusion. What drives the retail markup for the Air Max shoes up is the demand by consumers. Thanks to the influence of technology, comfort, design, style, and hype, many sneakerheads cop Air Max sneakers, and thus, due to demand and supply chain, the sneakers are more expensive.

The Air Max 97's water-inspired design flows whether you're out for a run or a night on the town. Full-length Nike Air cushioning lets you ride in performance comfort. Originally designed for performance running, Nike Air cushioning pairs best-in-class comfort with sporty style.

Originally designed for performance running, the full-length Max Air unit adds soft, comfortable cushioning underfoot. The foam midsole feels springy and soft. The rubber outsole adds traction and durability.