All Nike shoes are packed inside a box with a certain label and tag. The colour and print of the box usually vary depending on the style but mainly the boxes revolve around the colors red, orange, and brown. The print on the box should have the size, serial number, and style, with a barcode.

All authentic Nike shoes have a tag sewn into them with their size, barcode and model number on it. You will recognize it most easily by the barcode. Look for it inside: The tongue.

Try the shoes on. The soles of most fake Nike sneakers feel plastic-y and don't have much traction, while real Nike shoes have BRS 1000 rubber soles. Most fake Nike sneakers do not fit true to size. They generally are 1/2 size smaller and significantly narrower than real Nikes.

One can identify fake Nike clothing through spelling mistakes, the use of alternate fonts on the tag itself, and misshapen logo components. Nike prints their labels with solid acrylic inks, these are hard for counterfeiters to reproduce.