Final URL. The final URL represents the actual landing page for your ad, keyword, or sitelink. The final URL must be the URL the user sees in the browser bar after clicking your ad: It must not have any off-domain redirects. Final URLs follow the same override rules as destination URLs.

Fix the destination mismatch Make sure the display URL accurately reflects where the user is being directed to and there are no redirects from the final URL that take the user to a different domain. Your disapproval email and hovering over the ad will show you the domain that your ad pointed to at the time of review.

The linked Google Ads account can be granted permissions to access video ads' organic view metrics, show ads to people who visit and interact with your channel, and get insights about how people interact with your channel after viewing your ads.

Advertisers use a landing page URL to send people to a specific area of their website. Your landing page URL can have two components: Final URL (required): The URL address of the page in your website that people reach when they click your ad. For most advertisers, your landing page URL is the same as your final URL.