05/6Check the heel tag The heel tag on the back of the Adidas shoes has a stitched triangular pattern near the point where the upper layer usually meets the second layer of the leather near the heel. An original Adidas will never fault this detailing which is often spotted in the fake shoes.

adidas product code Like their rivals Nike, adidas do a good job of providing an easily accessible code across all their shirts. The code (also known as an International Article Number), found on a small tag usually on the inside of the collar, is 6 digits long consisting of 2 letters and 4 numbers.

Checking the serial number is one of the easiest ways to verify the authenticity of Adidas shoes. Fraudsters producing fakes often overlook this very detail. If you have an original pair, you will find the unique identification code on the inside of the shoe. It is located on a label sewn on the tongue.

WHO OWNS ADIDAS? Since Horst Dassler, the son of Adolf Dassler, passed away in 1987, adidas was sold and is no longer family-owned. Instead, Adidas is now owned by Adidas AG, a multinational corporate group owned by several shareholders.