Meanwhile, a pair of Adidas Super Star 2 trainers is cheapest in Brazil ($49.50), Japan ($62.50), South Africa ($68.90) and Mexico ($72.10).

adidas product code Like their rivals Nike, adidas do a good job of providing an easily accessible code across all their shirts. The code (also known as an International Article Number), found on a small tag usually on the inside of the collar, is 6 digits long consisting of 2 letters and 4 numbers.

Tip 3: All genuine Adidas products have serial numbers on the tags affixed to them. The tags have the size and product information on the inside of the shoe (behind the tongue).

WHO OWNS ADIDAS? Since Horst Dassler, the son of Adolf Dassler, passed away in 1987, adidas was sold and is no longer family-owned. Instead, Adidas is now owned by Adidas AG, a multinational corporate group owned by several shareholders.