IT ACHIEVES THIS BY GUIDING THE FOOT TO ACTIVATE ITS OWN NATURAL SYSTEMS FOR SHOCK ABSORPTION AND MOTION. In 2006, inspired by the barefoot runners of Africa, ECCO started The BIOM Project. BIOM stands for “Biomechanical Optimization.” The goal of the project was to create a shoe that allows the foot to move naturally.

To avoid possible counterfeits ECCO strongly recommends buying from an ECCO Authorized reseller within the Amazon marketplace i.e. 'Ships and Sold from Amazon'. This will ensure you receive authentic product and entitles you to the ECCO manufacturer warranty.