Demand focused: in the market, the remarkable properties of the ultraboost midsole material (cloud like cushion yet good responsiveness), combined with Primeknit uppers and the Continental outsoles, make for a very premium on foot experience that people are willing to pay a premium for.

Midsole. The Ultraboost Light is our lightest ever, made with 30% lighter BOOST material. Each tiny capsule within the midsole works together to deliver epic energy with every stride.

Ultraboost 19 to the Ultraboost Light are made with performance features designed and tested for a superior running experience. Other models of the Ultraboost are rooted in running but have been adopted by streetwear enthusiasts, creating a comfortable, casual aesthetic that is versatile for everyday wear.

MIDSOLE: For many runners, it's the Boost midsole that make Ultraboost their go-to shoe for runs where endurance is top priority. Each tiny capsule within the midsole works together to return more energy to your stride when your foot hits the ground.