Nike Air technology represents the general concept of air cushioning within Nike footwear, encompassing both visible and hidden Air units. On the other hand, Air Max is a specific Nike Air subset that places emphasis on the visibility of the Air unit, creating a signature look that combines style with performance.

Conclusion. What drives the retail markup for the Air Max shoes up is the demand by consumers. Thanks to the influence of technology, comfort, design, style, and hype, many sneakerheads cop Air Max sneakers, and thus, due to demand and supply chain, the sneakers are more expensive.

FIT: The Nike Air Max 90 runs true to size, so order your usual size. However, they are a bit on the narrow side so if you have a wide foot we recommend going half a size up to ensure maximum comfort. COMFORT: They are super comfortable, you can wear them on city breaks with no problems.