Take a good look at the woven label attached to the top of the tongue. Counterfeit Jordans may not have a circle with the registered “R” trademark, while Nike's original shoes use a doubled “R” on that tag. Embroidery should not be too thick or too thin.

Select models within the following brands are now eligible for Authenticity Guarantee: Nike, adidas, Jordan, Yeezy, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, ...

Most Air Jordans are labelled with its edition number 1-35. There are 35 editions in total, numbered sequentially, with a new one coming out about once a year since the Air Jordan 1 debuted in 1985.