The logo should appear crisp and uncompromised. Look at the hands, basketball and feet to ensure everything looks properly proportioned. Nothing should look blurry or smudged. Fake Jordans may have an uneven or lumpy Jumpman, with poor stitching and unusual proportions.

Select models within the following brands are now eligible for Authenticity Guarantee: Nike, adidas, Jordan, Yeezy, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, ...

Take a good look at the woven label attached to the top of the tongue. Counterfeit Jordans may not have a circle with the registered “R” trademark, while Nike's original shoes use a doubled “R” on that tag. Embroidery should not be too thick or too thin. There should be no bulging or protruding threads or “bald” spots.

Authentic Air Jordan shoes are typically made with high-quality materials and have precise stitching and logo placement. Look for a serial number: Every pair of authentic Air Jordan shoes has a unique serial number printed on the tag inside the shoe.