In their formal complaint, Nike states that they have “no desire to limit the individual expression of creatives and artisans,” but they cannot let customizers “build a business on the backs of [their] most iconic trademarks, undermining the value of those marks and the message they convey to consumers.

Whatever the reason you need custom-made footwear, The Foot Lab can help. We cast, measure, scan and photograph your feet to create a 3D computer model before sending it to our top-notch manufacturing facility. There, skilled craftsmen build your shoes to exact measurements, so you get the most accurate fit possible.

Most Nike items will follow this rule if it contains the small serial code label. Look underneath the wash tag to find this reference.

Locate the tag inside your shoe. All authentic Nike shoes have a tag sewn into them with their size, barcode and model number on it. You will recognize it most easily by the barcode. Look for it inside: The tongue.