NikeID becomes Nike By You In 2019, Nike rebranded the NikeiD offerings and services as Nike By You. The new page and service in person offers more models, colors, and material options than ever before. You can customize your Nike By You shoes online at nike.com.

Nike iD was the first of its kind when it launched in 2000, and we think Nike By You will be the first of its kind now and into the future. Starting from a need to refresh Nike iD's existing identity, it quickly became a major overhaul of how the brand considered and expressed all of its offerings.

To find the model number on Nike shoes , you can check the tag or label inside the shoe . It is usually located on the tongue , collar , or heel of the shoe .

Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear.