Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear.

Whether you're remixing a classic into something never seen before or simplifying the latest drop into a totally neutral palette, your customization journey starts with choosing a shoe. Luckily, we're always adding newness so you can find the just-right way to express your style.

From the side profile, fake Dunks lay completely flat on the ground, while real Dunks lift upward (near the tip of the shoe). The circular perforations on the toe box are more shallow and inconsistent on fakes, while real Dunks feature deep and evenly spaced perforations throughout the toe box.

In 2003, Nike produced three pairs of the eBay x Nike SB Dunk Low. One was sold for 26k, the second was cut into four pieces, and the final pair was gifted to the late Sandy Bodecker in 2008 as a retirement gift. For 2022, the Dunk Low returns in the same color scheme as the original.