Nike has its own physical retail stores around the world, which are managed by Nike itself. This is Nike's most direct sales channel. Nike also opened factory stores, where some discounted items and last season's styles are sold. Factory stores are located near factories or logistics centers.

To find the model number on Nike shoes , you can check the tag or label inside the shoe . It is usually located on the tongue , collar , or heel of the shoe .

Examine the SKU number on the box and the labels inside of the shoes. Every pair of authentic Nike shoes comes with an SKU number that is identical to the SKU number on their box. If the numbers are missing or do not match, they are likely fakes. Check the tongue label.

As of May 31, 2023, Nike operated a total of 1,032 retail stores throughout the entire world, which is 14 stores less than the previous financial year. The number of Nike stores in the United States amounted to nearly 370 in that year.