Examine the SKU number ((a six digit number followed by a three digit number, ######-###, usually found on an apparel tag or shoe box)on the box and the labels inside of the shoes. Every pair of authentic Nike shoes comes with an SKU number that is identical to the SKU number on their box.

Tongue Check The tongue of the fake Air Max 95 doesn't match the tongue of the real pair. The Air Max logo embroidery is different, the reflective panel is too dark on the fake pair, and the materials aren't the same. A real pair of Nike Air Max 95 OG with neon green coloring.

Conclusion. What drives the retail markup for the Air Max shoes up is the demand by consumers. Thanks to the influence of technology, comfort, design, style, and hype, many sneakerheads cop Air Max sneakers, and thus, due to demand and supply chain, the sneakers are more expensive.