Conclusion. What drives the retail markup for the Air Max shoes up is the demand by consumers. Thanks to the influence of technology, comfort, design, style, and hype, many sneakerheads cop Air Max sneakers, and thus, due to demand and supply chain, the sneakers are more expensive.

On the tongue in the original pairs from Nike There is the brand's logo. On the inside of the tongue on the tag should be product information, including size and country of manufacture. There is also a 9-digit serial number, which should correspond to the code on the box.

Most new Air Max 97's will feature a logo on the tongue. Make sure this logo is carefully and immaculately stitched, glued, printed or embroidered onto the tongue. Check that any logo printed on the insole is not worn away if the shoes are new. Check the print quality by making sure the edges of the logo are sharp.

Heel shape The shape of the heel often deviates on fake pairs and this is one of the most important indicators for us. With fake Air Max 1s you often see that you can easily press the heel in, the bulge is missing and the part of the midsole also runs diagonally inward.