What makes ASICS products special is the advanced technology that drives their performance. Some of ASICS' most notable technological advances include: GEL™ technology. GEL™ technology helps athletes deal with impacts and twists, offering bounce in some areas, softness in others, and stability overall.

Launched initially as Onitsuka Tiger, the Japanese shoe company has over 70 years of experience packed into its laces. That's good news for you, as there's an extensive list of shoes to fall in love with. Especially since Asics has really turned the corner over the last couple years.

The History of ASICS Learn more about ASICS history since September 1, 1949: the story of how our founder Mr. Kihachiro Onitsuka, grew the company from a basketball shoe maker in his home town—Kobe, Japan to the international sports company of today.

Asics are FANTASTIC. I worked in a running shoe store and saw and tried every pair imaginable. Asics have many styles and types, but the gel in styles like Kayano, Nimbus, Cumulus bring so much more comfort yet keep the shoe lightweight. I can also recommend Hoka, esp Stinson.