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For example, if your broad match keyword is "shoes", your ads might show for "boots", "sneakers", "footwear", or even "socks". This can help you reach a wide audience and discover new opportunities, but it can also result in irrelevant clicks and wasted budget. Broad match keywords are the most flexible option.
Oct 26, 2023
Sep 26, 2023 · Learn how to use keyword match types in Google Ads: broad match, phrase match, and exact match.
Duration: 11:06
Posted: Sep 4, 2023
Posted: Sep 4, 2023
Duration: 12:41
Posted: Nov 28, 2023
Posted: Nov 28, 2023
Jun 11, 2023 · Unlike the more specific keyword match types of phrase and exact, broad match allows more unrelated queries to trigger an ad. Consider a search for “winter ...
Jul 27, 2023 · Here are some tips for using broad match effectively: Use negative keywords to exclude irrelevant searches. For example, if you sell running shoes, you ...
Oct 24, 2023 · Broad Matching: A broad match keyword match type means that your ads will be displayed for your seed keyword's synonyms and synonym stems. When we look at the ...
Jun 8, 2023 · Broad match is the simplest way to use keywords in Google Ads. You just type in the words that describe your product or service, and Google will show your ads ...
Mar 1, 2024 · A keyword match type allows your ad to show on searches that are related to the meaning of your keyword, which can include searches that don't contain the ...
Jun 7, 2023 · Broad match keywords can be a game changer when used correctly in Google Ads. Here is an in-depth guide to using this keyword match type.