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How broad match is being supercharged by new AI
Think with Google
Broad match has existed since the dawn of Google Ads, but advancements in AI and large language models now allow it to understand search queries on a deeper...
6 months ago
Google confirms sunset details for 4 attribution models in Ads and Analytics
Search Engine Land
Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023:.
7 months ago
Google Bans Impersonation In Ads
Search Engine Journal
Google has announced changes to the Misrepresentation policy in Google Ads to address deceptive practices involving impersonation and false...
3 months ago
An update on Canada's Bill C-18 and our Search and News products
Google Blog
November 29 Update:We thank the Minister of Canadian Heritage, Pascale St-Onge, for acknowledging our concerns and deeply engaging in a...
5 months ago
Discover Marketing Research & Digital Trends
Think with Google
Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.
6 months ago
Google Ads - Get Customers and Sell More with Online Advertising
Google Ads
For whatever matters most, make it easier for potential customers to find your business with Google Ads. Start now. Google Ads gives you many ways to be...
69 months ago
Behavioural biases: Supercharge Search ads
Think with Google
You need to show up in the consumer journey with the right message. See how supercharging ad copy & applying behavioural science to Search can boost your...
6 months ago
Google to sunset 4 attribution models in Ads and Analytics
Search Engine Land
Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay.
13 months ago
How AI is helping marketers and advertisers
Think with Google
In my conversations with marketers, artificial intelligence is increasingly top of mind. The reasons why are clear. For instance, a recent McKinsey study...
6 months ago
How YouTube search trends shaped Curry's creative ad campaign
Think with Google
Learn how UK electrical retailer Currys fed YouTube and Google search trends into a creative ad campaign that answered tech shopper's biggest questions and...
6 months ago