Examines how the Nike corporation, using the popularity of Chicago basketball player Michael Jordan, impacted the economies and cultures of the world through its advertising campaign.
The New York Times Bestseller, updated With a New Introduction This is the 20th anniversary of the explosive bestseller that changed the way the world viewed one of the greatest athletes in history, revealing for the first time Michael ...
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In the tradition of Bill Bryson's One Summer: America, 1927, L. Jon Wertheim captures these 90 seminal days against the backdrop of the nostalgia-soaked 1980s, to show that this was the year we collectively traded in our ratty Converses for ...
Basketball journalist Roland Lazenby spent almost thirty years covering Michael Jordan's career in college and the pros.
Whether your ambition is a creative career, completing a creative project, or simply cultivating a creative mindset, Creative Calling will unlock your potential via Jarvis’s memorable “IDEA” system: · Imagine your big dream, whatever ...
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This book showcases the hottest basketball kicks over time, throwbacks and new shoes alike, covering each legendary sneaker and its design, the technical advancements found in the shoe, the athletes who made the shoe famous, and the ...