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How broad match is being supercharged by new AI
Think with Google
Broad match has existed since the dawn of Google Ads, but advancements in AI and large language models now allow it to understand search queries on a deeper...
7 months ago
Google Bans Impersonation In Ads
Search Engine Journal
Google has announced changes to the Misrepresentation policy in Google Ads to address deceptive practices involving impersonation and false...
3 months ago
Google confirms sunset details for 4 attribution models in Ads and Analytics
Search Engine Land
Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates."
7 months ago
Israel Defends Itself Against Hague Genocide Allegations with Google Ads
VICE
Searching for information on the International Court of Justice hearings yielded an Israel-sponsored ad calling the ongoing genocide hearing...
4 months ago
Discover Marketing Research & Digital Trends
Think with Google
Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.
7 months ago
Behavioural biases: Supercharge Search ads
Think with Google
You need to show up in the consumer journey with the right message. See how supercharging ad copy & applying behavioural science to Search can boost your...
7 months ago
Ads and privacy: Exceed customer expectations
Think with Google
Consumer trust is crucial for digital marketing. Discover the 3 key principles you should adopt to ensure an efficient & privacy-safe marketing strategy.
7 months ago
How AI is helping marketers and advertisers
Think with Google
In my conversations with marketers, artificial intelligence is increasingly top of mind. The reasons why are clear. For instance, a recent McKinsey study...
7 months ago
How YouTube search trends shaped Curry's creative ad campaign
Think with Google
Learn how UK electrical retailer Currys fed YouTube and Google search trends into a creative ad campaign that answered tech shopper's biggest questions and...
7 months ago
Susan Wojcicki on the effectiveness of empowering ads on YouTube
Think with Google
Ads that empower women aren't just effective—they represent an incredible opportunity for savvy marketers.
7 months ago