"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies.

In this updated paperback edition, Vogel discusses recent CSR initiatives and responds to new developments in the CSR debate.

Highlighting why sport scandals matter to athletes, to coaches, to teams, to organizations, to the media, and to the public, this volume is an ideal resource for both ready reference and for reading cover-to-cover.

This text deals with inter-relationships among businesses, government and society, and how this relationship affects business managers. It includes the latest thinking on the ethical implications of business and its relation to society.

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical ...

This is the first academic study of sneakers and the subculture that surrounds them.

This book is devoted to the dynamic development of retailing.