As the name indicates, all Air Max shoes feature one or more translucent pouches of pressurized gas embedded in the midsole and visible from the outside of the shoe. Referred to as "Air units" or "airbags," their stated purpose is to provide superior cushioning to traditional foam while also reducing weight.

The Swoosh brand released explicit lifestyle sneakers before it, but they also had an Air unit that was actually developed for running. So the 270 is the first to be a 100% lifestyle shoe. Of course, it should meet the demands of good athletic performance, but above all support you in everyday life.

Conclusion. What drives the retail markup for the Air Max shoes up is the demand by consumers. Thanks to the influence of technology, comfort, design, style, and hype, many sneakerheads cop Air Max sneakers, and thus, due to demand and supply chain, the sneakers are more expensive.

The Nike Air Max 270 unit adds 32 millimeters to your height. That's more than 1.25 inches of extra height.