"Featuring Liza Prior Lucy, Brandon Mably, Janet Haigh, Judy Baldwin, Sally Davis, Corienne Kramer, Julie Stockler."

This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.

Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!

Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online.

"Featuring Liza Prior Lucy and Brandon Mably."

What is this mysterious activity we call entrepreneurship?

Get this book before your competition does!” —Tim Ash, Chair of Conversion Conference, CEO of SiteTuners, and author of Landing Page Optimization

This book shows you how, no matter your technical expertise.

This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.