It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and ...

In Sneaker Century, follow sneaker fashions and the larger-than-life personalities behind the best known athletic shoe brands in history.

It’s a power shift we have never seen again in any industry—and something we may not witness again” Whether you owned them back in the day or collect them now, this is a full-color trip down memory lane for sneakerheads.

This book is life inside the NBA as you’ve never seen it, where players differentiate themselves by their willingness to put in relentless “net work.”

This is a traditional approach to management using the leading, planning, organizing, and controlling approach.

The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

The first edition of this book has been used widely in Christian colleges across the country. The second edition contains updates throughout.

The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments.

This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.