Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of ...

This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design.

Color print. Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course.

Watch this video on Culture Shock for a preview. Learn more. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition.

In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to ...

The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads.

In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants.

Explains why running injuries are so common, examining running form, running shoe design, and training, and includes insights on such topics as the evolution of running, stress-related injuries, and the advantages of barefoot running.

Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.