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If you are one of those people that spends their free time scouring the Internet, swap meets and classified ads trying to find that perfect pair of vintage Air Jordan's. Then this book is definitely for you!
Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook.
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The new era capitalized on Jordan’s talent, will power, and unrivaled competiveness. In Playing for Keeps, Halberstam is at his investigative best, delving into Jordan’s expansive world of teammates and coaches.
Examines how the Nike corporation, using the popularity of Chicago basketball player Michael Jordan, impacted the economies and cultures of the world through its advertising campaign.
His Nike Air Jordan IIIs, of course. But as Nicholas Smith reveals in this captivating history, Lee’s line also speaks to the sneaker’s place at the heart of American culture.
Do you want to see how the big brands really make shoes? Now you can! More than just a tour through a sneaker factory, How Shoes are Made will show you how modern shoes come to life!