Fake Jordans will often have some shoelace tabs that are looser than others. Look for high quality stitching. Inspect the shoes carefully for neat and professional looking stitching. Everything should look evenly spaced, with no unfinished edges or frayed threads.

What makes Nike Air Jordans so expensive? Jordan brand brought sports apparel into the mainstream in the 90's. Today its products are expensive because of how it makes and markets them.

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under the Jordan Brand. The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.

Michael Jordan earns about 5% on Jordan Brand sales as part of his licensing deal with Nike, according to Front Office Sports. Front Office Sports also reports that Jordan received $256 million from the deal in 2022 alone.