Every pair of authentic Nike shoes comes with an SKU number that is identical to the SKU number on their box. If the numbers are missing or do not match, they are likely fakes. Check the tongue label. Often, fake Nike manufacturers put outdated sizing labels on the inside of the shoe.

Locate the tag inside your shoe. All authentic Nike shoes have a tag sewn into them with their size, barcode and model number on it. You will recognize it most easily by the barcode. Look for it inside: The tongue.

All Nike shoes are packed inside a box with a certain label and tag. The colour and print of the box usually vary depending on the style but mainly the boxes revolve around the colors red, orange, and brown. The print on the box should have the size, serial number, and style, with a barcode.

4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.