This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design.

Color print. Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course.

More than 100,000 entrepreneurs rely on this book.

In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to ...

Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of ...

Watch this video on Culture Shock for a preview. Learn more. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition.

The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.

"Through this collection, our first-ever entirely non-fiction issue, we wanted to make sure that, at this moment of unparalled technological advancement, we were taking the time to ask not just whether we can, but whether we should"- Page 8 ...

Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their ...

Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations.