Examples of business products include raw materials, equipment, supplies, business services, and software. Business software is a major sub-category of B2B products. Examples include accounting, customer relationship management (CRM), human resource management, and product development software.

An example of product research is using publications like Trend Hunter to find popular ideas and evaluate whether you can create viable products to match the trend. Once you've proven an idea, you can move on to the product development process to create an early version and work out any supply chain issues.

There are six types of business products that include major equipment, accessory equipment, component parts, processed material, supplies, and business services. These products have different functions and have different importance to the business.

We've given examples of service products (hotel stays, for instance) and goods products (sneakers and bread, for instance). Thinking inclusively about the tangible and intangible aspects of all products is useful because it creates a more complete view of the customer's product needs and experience.