What makes Nike Air Jordans so expensive? Jordan brand brought sports apparel into the mainstream in the 90's. Today its products are expensive because of how it makes and markets them.

Take a good look at the woven label attached to the top of the tongue. Counterfeit Jordans may not have a circle with the registered “R” trademark, while Nike's original shoes use a doubled “R” on that tag. Embroidery should not be too thick or too thin.