Conclusion. What drives the retail markup for the Air Max shoes up is the demand by consumers. Thanks to the influence of technology, comfort, design, style, and hype, many sneakerheads cop Air Max sneakers, and thus, due to demand and supply chain, the sneakers are more expensive.

The Nike Air Max 270 unit adds 32 millimeters to your height. That's more than 1.25 inches of extra height. What Height Does the Air Max 97 Add? The Nike Air Max 97 adds about 1.6 inches for the wearer, one of the most generous offerings in Nike's current collection.

The company was named after the Greek goddess of victory, Nike (Νίκη). Apart from its own brand, Nike market its products under Nike Pro, Nike+, Nike Golf, Nike Blazers, Air Jordan, Air Max and other as well as subsidiaries including brands Jordan, Hurley Int.