Conclusion. What drives the retail markup for the Air Max shoes up is the demand by consumers. Thanks to the influence of technology, comfort, design, style, and hype, many sneakerheads cop Air Max sneakers, and thus, due to demand and supply chain, the sneakers are more expensive.

Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.

The Nike Air Max 270 unit adds 32 millimeters to your height. That's more than 1.25 inches of extra height.

In 1987, the Air Max 1 was born, igniting a love for Nike's iconic cushioning system. It would go on to become one of the most iconic designs in Nike history, and Tinker Hatfield would later cement himself as one of the greatest shoe designers in the world.