Every pair of authentic Nike shoes comes with an SKU number that is identical to the SKU number on their box. If the numbers are missing or do not match, they are likely fakes. Check the tongue label. Often, fake Nike manufacturers put outdated sizing labels on the inside of the shoe.

4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.

Nike Air cushioning is a lightweight, durable and industry-leading innovation that absorbs impact and shifts energy back into performance, all in flawless comfort. Fly to first, dominate the court, or take the winning shot—whatever your dream, Air is designed to help get you there.

Nike Air Max 90: The signature Air unit that's part of this iconic design is all about support and comfort. It was originally envisioned as a way to prevent fatigue for runners (and it still works for that), but it can also keep your feet and legs fresh during long bouts of standing.