There are a few reasons why Nike made this decision. First, DTC sales typically have higher margins than wholesale sales. This is because Nike does not have to share its profits with department stores. Second, DTC sales give Nike more control over the customer experience.

What Is Nike ZoomX? Nike ZoomX is lighter, softer and more responsive than any Nike foam, designed to maximize speed by delivering greater energy return.

Have you ever wondered what the difference is between Air Zoom and Air Max? Air Zoom is for all-day, everyday speed while Air Max is for all-day comfort and style. Whether your kid wants to go fast or look fly, there's an Air style that's just right for them.

One of the reasons that runners often feel that Nike running shoes run small is that the shoe last is more narrow than some competitors, particularly through the toe box area. This means that the shape of the shoe overall is fairly narrow and tends to be ideal for runners with narrow feet.