Oct 13, 2023 · We asked 600+ consumers in our 2023 State of Consumer Trends Survey about the ways they most commonly discover and learn about new products.
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How do consumers find out about new products?
The top ways consumers find new products in 2023
Ads seen on TV (30%) Word-of-mouth recommendations from friends or family members (27%) Ads seen on social media (27%) Brand/product websites (25%)
Where can consumers get information about products?
Consumers say search engines are still the best way to get information. Since we know consumers are searching the web to better understand products and their features, it's also key to get a sense of which devices they are using to create the best user experience.
Oct 13, 2023
What are the top channels consumers use to learn about products?
The diversity of channels through which brands first reach consumers with their new offerings is extensive and includes: search engine research, direct visits to retail locations, social media, television advertising, word of mouth, and more.
Do 22% of consumers prefer to discover new products via social media?
According to a recent study, 22% of consumers prefer to discover new products via social media over searching on Google. This number is significant, as it shows that social media has become a powerful tool for product discovery.
Oct 3, 2022 · 22% of consumers prefer to discover new products via social media, according to HubSpot's · In second place, 41% want to discover new products ...
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HubSpot's Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing.
HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400000 subscribers and attracts over 4.5 million monthly ...
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Mar 23, 2023 · Product classification organizes products into four categories based mostly on consumer buying behavior, similarity to competing brands, and ...
Consumer Purchase Behavior — Get the Complete View of Your Audience with Consumer Purchase Insights Data.