For best results, shower, then dry pat your skin, moisturise and finally spritz your perfume. Spray your scent on pulse points for increased longer lasting strength. These places include the inside of your elbows, behind your knees, behind your ear, and the nape of your neck.

Moisturize First For best results, shower, pat dry, then moisturize before spritzing. "Dry skin will not hold on to your fragrance as long as moisturized skin will, so moisturize, moisturize, moisturize," says Smith. "Fragrances will 'stick' to moisturized skin longer, and you will smell the scent throughout the day."

Target the pulse points: Aim for those places on your wrists and neck where you can feel your blood pumping through the veins. By applying cologne to these spots, you target the “warmest” points on your body. This builds the best projection/cast/sillage for your scent, helping it perform to its fullest potential.