Tip 3: All genuine Adidas products have serial numbers on the tags affixed to them. The tags have the size and product information on the inside of the shoe (behind the tongue).

Look for the tag on the product which will have the size and other product information mainly inside the shoe that is behind the tongue of the shoe. Real Adidas shoes have tags with serial numbers for the left and right shoe. However, a fake product will have the same serial number on both shoes.

This is a combination of numbers and letters located at the bottom of the shoe label. According to Adidas regulations, each pair of shoes will have a different component code. Moreover, if they are genuine shoes, the component code on the left shoe and the right shoe will be different.

What does adidas stand for? The name adidas came from the founder, Adolf “Adi” Dassler's name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas.