Your product descriptions can make or break a sale. Check out our product description template and examples to help grow your sales.
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How do you write a product description for a blog?

How to write product descriptions

1
Learn about your customers.
2
Make benefits shine.
3
Use casual language and tone.
4
Add some humor.
5
Use sensory words.
6
Tell a story.
7
Add visuals.
8
Make descriptions scannable.
How do you format a product description?

General product description template

1
Create an attention-grabbing headline that hooks your audience.
2
Use a short description paragraph to introduce the benefits of your product.
3
Add a bulleted list of product features and the benefits they provide.
4
Include any necessary technical details.
5
Highlight social proof.
What is a product description with an example?
A product description is a form of marketing copy used to describe and explain the benefits of your product. In other words, it provides all the information and details of your product on your ecommerce site. These product details can be one sentence, a short paragraph or bulleted.
How do you write a product description for ecommerce?

Let's look at how you can create descriptions that capture your product's value:

1
Speak to your ideal customer.
2
Highlight benefits, not features.
3
Avoid generic phrases.
4
Support superlatives with facts.
5
Feed customers' imagination.
6
Tell your product's story.
7
Use sensory language.
8
Add social proof.
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