But before a Converse shoe can make it to the shelves, it comes together on the other side of the globe. Converse is owned by Nike, a huge global corporation with a huge global supply network. Every element in the classic Chuck Taylor sneaker has its own origin story.

Any color and type of Converse can go with any color and style of jeans. And black goes with anything no matter what it is.

The QR codes encourage users to scan the mobile bar code to unlock an exclusive music track from the spring campaign. The mobile bar code also plugs Converse's SMS program to let consumers learn more via text messaging.