For the upcoming fiscal year, Nike is expected to make up 60% of Foot Locker's total purchases, which is down from 75% in 2020 and 70% in 2021. Foot Locker attributed the shift to Nike's “accelerated strategic shift to DTC” and Foot Locker's own diversification efforts.

Simple answer supply and demand as long as people continue to buy them the price will stay and not come down. Also Air forces are pretty robust kicks made from leather with nice chunky soles so they do last a while and are actually worth paying the money over most other Nike products.

No single retailer would be more than 60% of its sales in 2022, Foot Locker's chief executive officer Richard Johnson said in an earnings call... which means Nike. It will still sell Nike shoes, but lower quantities of styles Nike is pushing through its website.