Read our latest research, articles, and reports on Consumer Packaged Goods on the changes that matter most for the challenges and opportunities ahead.

Consumers: Spending more to... · The top wellness trends in 2024

Feb 6, 2023 · A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be environmentally and socially responsible.

Nov 12, 2018 · Generation Z characteristics center around the search for truth as the influence of the first generation of true digital natives is now ...

Aug 31, 2021 · In this episode of the McKinsey on Consumer and Retail podcast, three consumer-behavior experts share their insights into how consumers' ...

2 days ago · In this article, we draw on our ConsumerWise research to delve into nine trends shaping the global consumer sector and four imperatives to help ...

Oct 5, 2022 · Consumer behavior keeps shifting, the economy is weakening, and inflation remains high. Yet consumer-packaged-goods companies have the ...

May 31, 2024 · Consumers said they have noticed price increases on essential items and services including fresh produce, meat and dairy, center-store groceries ...

Apr 8, 2021 · Our new survey shows the future of the $1.5 trillion wellness market is bright as consumer interest and purchasing power rise across ...

Dec 1, 2015 · In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future?

Jul 30, 2020 · The new model will help CPGs get their evergreen brands on the right side of the disruptive trends and help their small brands scale faster, ...