Nike Flyknit technology uses high-strength fibers to create lightweight uppers with targeted areas of support, stretch and breathability.

The brand recognized that the retail landscape is changing rapidly and made a strategic move to focus on DTC sales, which provides numerous benefits for the company. As consumers, we can expect more personalized experiences, improved product availability, and potentially lower prices as a result of this shift.

On their website, Nike provides a simple definition of their Flyknit technology as 'a material made up of strong yet lightweight strands of yarn that have been woven into a one-piece upper, securing an athlete's foot to the shoe platform'.

I knocked the FlyKnit Shields down a point because they aren't fully waterproof, but otherwise they're stellar. You don't want to take them on the trail, but they're perfect for the street. Swiss shoemaker On says running through the Alps informed its footwear design.