Oct 13, 2023 · We asked 600+ consumers in our 2023 State of Consumer Trends Survey about the ways they most commonly discover and learn about new products.
Missing: url | Show results with:url
People also ask
How do consumers find out about new products?
Search engines are still the number one way shoppers discover new brands and products, with 66% heading straight for Google or Bing. Google's increasingly refined algorithm means it's getting easier for consumers to find what they're looking for.
Where can consumers get information about products?
Consumers say search engines are still the best way to get information. Since we know consumers are searching the web to better understand products and their features, it's also key to get a sense of which devices they are using to create the best user experience.
Oct 13, 2023
What are the top channels consumers use to learn about products?
The diversity of channels through which brands first reach consumers with their new offerings is extensive and includes: search engine research, direct visits to retail locations, social media, television advertising, word of mouth, and more.
Do 22% of consumers prefer to discover new products via social media?
The fact that 22% of consumers prefer to discover new products via social media over searching on Google shows just how powerful social media can be for product discovery. Companies and marketers should take advantage of this by using social media to promote their products.
Oct 3, 2022 · Shopper research examines how, when, and where customers interact with brands to give companies a better understanding of the consumer journey ...
Missing: url | Show results with:url
May 9, 2024 · Understand your customers, their needs, challenges, and pain points, and you'll be able to ensure all aspects of your product marketing strategy ...
Mar 6, 2024 · Want to learn and apply content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. The ...
HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400000 subscribers and attracts over 4.5 million monthly ...
Missing: url | Show results with:url
HubSpot's Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing.
May 8, 2024 · Discover how to create a successful marketing strategy for your business to seize growth opportunities and boost revenue.
Feb 8, 2023 · Here's what marketers need to know about product attributes and why they're necessary to a successful marketing strategy.
May 20, 2024 · Want to know what drives buying decisions in 2024? Discover top statistics on consumer behavior and what that means for your marketing ...
Dec 22, 2022 · The way people find out about products isn't the way it used to be. We're here to give you the most up-to-date look at brand discovery in ...