Within the category of consumer products, there are four main classifications: convenience goods, shopping goods, specialty goods, and unsought goods. This article will describe characteristics of goods in each category, provide examples, and discuss relevant marketing strategies.

Products are generally tangible items — something that your customers can physically hold in their hands. EXAMPLE: Your company sells branded swag and merchandise to other businesses. Services are typically intangible — something that you provide or perform for another person.

The product mix is the assortment of products an organization delivers or offers to the commercial center. The product mix incorporates four normal components: Length, depth, breadth, and consistency.

A product is a tangible object that has been put out for consumption or possession, such as a drink bottle or a pen, whereas a service is an intangible item where the customer is being sold something that can't be touched, such as accounting or coaching services.